Discovery Jeet New Software 2021
Last Update on 25-2-2017
G-Sat 15/17 @ 93.5° East
11670 H 32000 3/4
Discovery Jeet HD
Intelsat 20 (IS-20) @ 68.5° East
3740 H 30000 3/4
V.Pid : 1500
A.Pid : 1501
Discovery Jeet SD
G-Sat 15/17 @ 93.5° East
TP : 11670 H 32000 3/4
G-Sat 15 India
Dish TV adds DISCOVERY JEET channel on the
frequency 11510 H 30000 on NSS 6/SES 8/Gsat 15 at 95/93.5 degrees East.
This happend on 01-Feb-2018
Technical parameters of DISCOVERY JEET channel:
Channel name:DISCOVERY JEET
DTH: Dish TV
Audio Pids: Default MPEG PID 3723 tel
Service ID: 33259
MUMBAI: Discovery Communications, the world’s largest factual entertainment company, is entering the general entertainment channel (GEC) space in India with a male-centric focus for the first time in over 21 years of operations in the country.
ET was first to report that the company has decided to follow a two-pronged approach – entering new genres and changing the programming mix. Discovery also decided to significantly up investment in the country for its ambition of catapulting India into one of the top three fastest growing markets by end of 2017. It would do go about with an entry into new genres and reworking existing channels.
Earlier it had launched its sports channel DSPORT in India.
Now, Discovery Networks Asia Pacific, the subsidiary of Discovery Communications is set to launch a Hindi GEC – Discovery Jeet – by end of 2017. Discovery Jeet will take the place of crime channel Discovery ID that will be phased out because it could not make inroads into the Indian market.
Karan Bajaj, SVP & GM, South Asia at Discovery Networks Asia Pacific, said the company will invest heavily into local production, distribution and marketing of the channel to make it its flagship brand. It would also use some syndicated content across genres including true crime investigations, small-town heroes and gritty survival.
The company will scale up investment to create 200 hours of original local content that will premiere on Discovery Jeet, which will target the young male audiences, across metros, as well as tier II and III cities.
The move comes at a time when Discovery is going through a challenging phase in India where its leadership in the factual entertainment space is under attack from brands like History TV18 , NGC and Sony BBC Earth, while it has not expanded bouquet into more massy genres. The recent launch of DSPORT and plans of Discovery Jeet are part of the company’s new strategy to tap into the growing Indian television market.
“We are going to invest heavily on distribution and by the time of the launch we expect to reach to 125-130 million households. We have a very thought-through and measured plan,” Bajaj said. “The content is also planned in a way that it will blur the lines between fact and fiction.”
The programming line-up will include, ‘Swami Baba Ramdev: The Untold Story’, a scripted biopic series tracing Ramdev’s journey from a life of anonymity to national icon; ‘Saragarhi’ – a large-scale, action-packed, scripted drama series about one of the greatest, yet largely uncelebrated, last stands in Indian military history; ‘Gabru: The Birth of Hip Hop’, a scripted series on the Rap & Hip Hop revolution that has taken India by storm, from the far ends of Punjab to the slums of Mumbai; ‘Gangs of Mumbai’, a scripted series on larger-than-life characters from the thriving underworld of India’s Maximum City.
A media buyer, on condition of anonymity, said launching a male-centric GEC is a big bet.
“Usually advertisers are willing to pay higher rates for male audiences, but the challenge for the network will be to shift the remote from the female viewer. Changing habit is not that easy, so the content must be compelling, distribution should be deep and it will have to spend big monies on marketing too, for success,” he added.